Kenya is one of the fastest growing markets for online content consumption in Africa. Year on year changes to internet access proves that. As Kalabars, this information is useful as we work towards providing more meaningful and quality content for
audiences not just in Kenya but in Africa and around the world.
audiences not just in Kenya but in Africa and around the world.
This survey was conducted by Creatives Garage at the very initial stages of working on kalabars.com which is a SVOD platform for authentic Kenyan / African Content. The purpose was to tell of ways people are watching videos. The report brought to light the trends ten of video content viewership in the country.
The main Aim of this study was to establish the existing content for Kids for the ages between 2 - 14 years in Nairobi, the local local content producers and the genres they operate in, the different content distribution platforms and the available platforms in Kenya. The research paper addresses how the digital space is addressing the media space consumption, habits among children and content distribution given the uptake of smart devices in homes and improved internet connectivity in the country